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How to avoid the 5 most common mistakes when designing a flyer.

  1. Sending files in Word format and they don’t look the same when printed.

Most PC’s these days have Microsoft Word as a design application and this is the most commonly used by new to design
Word has a few flaws when you send the word file to another computer
• If you design a great looking flyer on your computer using your fonts from your font list the recipient may not have the same font and all the content then defaults to the default font on their computer and changes all your hard work
• Word doesn’t allow for bleeds ( Over run of colours/or images over the edge of the flyer so it doesn’t allow for cutting or edge to edge colour
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• Once your design is complete and looks great on your computer save it as a high / med quality PDF (Portable Document Format) then send it through for printing. PDF doesn’t change when you send it to another computer.
• To set up a bleed easiest option is to change the size of your page in the “PAGE LAYOUT” tab on word.
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  1. Designing a A4 folded to DL and not setting the right setting for size

The most common mistake made by new to design is right at the start of the process. Microsoft is a US based company and it sets the default sizes to American letter on most of its applications. An American Letter is narrower and deeper then the A4 document when you set it up landscape.
This gives you problems when you try to print the flyer on your home or work printer you struggle to get the 3 portions folding in the right place and the file won’t look the same when printed because your printer has to cut the bottom of you flyer off to fit on the A4 page.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• Right from the start when you set up you document make sure that you set the document as an A4 this will be in the first processes of each of the Microsoft’s programes
• If you have the Microsoft suite personally I would use publisher and use one of their templates and add your content to it.
American Letter vs A4 size

 

 

 

 

 

 

 

 

 

 

 

 

To check out our A4 flyers online click here

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  1. Downloading files off the internet that are not theirs to use

When you download an image you are subject to the copyright laws. An image may be on the internet but this does not mean it is yours to use in your business branding or flyers most of the images on the internet are owned by the person or persons that uploaded it or purchased it as a stock file for commercial use.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• Purchase the image from the owner or stock image provider.
• Make sure the end use of the image allows for the use you intend for it. (Not all pictures can be put on canvas and on sold) Best advice is to read all term of use and contact or seek legal advice if you are unsure. This will work out a lot cheaper the getting taken to court.

handcuffs

 

 

 

 

 

 

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  1. Sending a file that looks great on screen but rubbish in print.

When you send the file to print on your own printer or you sent the file through to us to print the file quality is poor and pixilated.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• When you save the file make sure your print settings and your PDF setting are set to high quality so you get the best output of quality when printed
• When you purchase the images like in “Problem 3” make sure the images are big enough to suit the end use IE: An “A” Size poster need a very large image to get a quality finish you can’t place an thumbnail image on it and expect it to print well
Guide to File Size

 

 

 

 

 

 

 

 
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  1. Wrong phone numbers and email addresses.

Quite often someone designs the company cards or flyer. Be it the professional or the office admin person for the company and the phone numbers addresses are wrong.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• If a professional has done the design for you please make sure all persons involved have proofed the cards. The most common mistake is the team on the shop floor didn’t get to see the proofs until the cards etc turn up and they turn around and say they look great but my phone number is ….or you spelt my name wrong.
• The main advice is CHECK ALL FILES WITH ALL INVOLVED!!!
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Lindsay Bradley
 

 

 

 

 

 

Article Written by

Lindsay Bradley
Owner/Director
Wakefield Print Ltd

Disclaimer: All advise is a suggestion or a guide to help you get things right.
Wakefield Print Ltd is not reasonable for any actions or inactions taken by you on the advice given.
This is a guide and is intended to inform.
Not to be legal advice or legal direction please seek professional legal advice in regards any legal/copyright issues or any other matters discussed in our guides.

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5 Ways to Market your Business with a Limited Budget

When in business there are always organizations trying to grab your hard earned marketing dollars.Marketing-Sucess
We have compiled 5 ways to market your business and the good news is it’s FREE or Minimal Cost (apart from a little bit of time)

 

 

 

 

 

 

 

 

 

 

1. Use the Free directories to your advantage

Find all the free directories online and input your business details this will help your web presence and make it easier to find your business.
Here is a link to a few based around our New Zealand Directories
Finda-        www.finda.co.nz
Gopher      www.gopher.co.nz
Google+    https://plus.google.com
Hot Frog   www.hotfrog.co.nz

Smart-Phone

 

 

 

 

 

 

 

 

 

 

 

Some of the latest stats are showing that between 65-85% of consumers are researching you, your business, or your goods and services before you even see them in store or at your place of work. Even more interesting is the over 55% of these are using a tablet or smart phone and based on the stats from 2013 in NZ the average spend on these devices is around $150 and done with a simple tap of the screen or swipe of the finger. At last count there was around 2 million smart devices in NZ.

Can your business afford to not be online these numbers are only going to get bigger

2. Set up a separate Business Facebook page
Using your personal login create a facebook business page doing it this way helps for searching and for easier setting up. (A separate business page doesn’t allow you to search out your client’s facebook pages easily)

Face book

 

 

 

 

 

Note: Clients want to know the personal side of who they dealing with that’s human nature but you don’t want to show them everything about your life this may scare a few off this is why we don’t want you to just add your personal facebook to the bottom of your website.

3. Set up a Loyalty Program
We all love something for free or of perceived value so reward your clients if they come back for repeat business. Coffee Shops and Hairdresser have mastered this for years. Most people will have some loyalty program in their wallet. This could be a 4c petrol voucher from shopping for your groceries or Air NZ air points, Flybuys, AA Smartfuel, and One Card.
You probably don’t have the budget for like the Big Business but it doesn’t mean you can’t set up a loyalty program to reward your repeat clients.

Loyality-card

 

 

 

 

 

Here are some Ideas
• A simple as buy 10 and get the 11th for a discounted price or free
• Set up a dollar spent point system like for every $100 dollar spent they receive 10 points these points can buy they goods in store the products would also need a points value and a sell price.

4. Ask for Referrals
A good loyal client will also be your best sales person if they are pointed in the right direction or encouraged to promote your goods or services. You can prompt them to pass on referrals with a flyer put in with their invoice or a referral type card that you gather both parties details.
If you need help to get this set up for you business click here

Free-Gift

 

Helpful Hint: The loyal client will sing your praise even more if they receive a thank you or a nice gift. Let’s face it we all love it when we get praised or thanked and it makes a lasting impression.

 

 

5. Take an Active part in Networking and Social Events
Search for networking groups in your area. By getting out and about talking to different people and businesses you never know who you meet. It could be your businesses next big client.
Helpful Hints
• We get comfort in putting a face to a name or business and are more likely to deal with this person or business in the future
• Go prepared to talk to new people not sit back in the corner and wait for someone to come to you.
• Don’t be the sales person selling your products. Take the line that you want to introduce this new person to the whole experience that is your business. A pushy sales person will scare them off you.
• Be prepared to listen and pick on your opportunities this could be just getting a business card to ring them later (if you do ring don’t sell over the phone unless prompted) try and set up a meeting at their convenience and remember that they are more than likely flat out in their business make a time to get them away from their business if you can. Go prepared for any questions.
• Think about your body language crossed arms or hands in pockets may be taken as not approachable